| Core focus | Service and sales on one account book — tickets, voice, pipeline, intelligence | Customer service platform — tickets, help centre, messaging |
| System of record | One account book: pipeline, email, voice, SMS, tickets, reporting | Ticket-centric; the CRM is a separate system, kept in sync |
| Voice | Native — IVR, ACD queues, overflow, browser softphone, agent Desktop | Zendesk Talk, or a CTI integration with your phone vendor |
| Context on ring | Dossier, deal stage, risk score, and latest AI briefing on screen-pop | Requester ticket history; account dossier depends on the CRM integration |
| AI | Signal grounded in your live tenant record; AI voice agents with warm human handoff | AI agents oriented to chat, messaging, and ticket deflection |
| Sales pipeline | Native — funnel, forecast, at-risk register, rep scorecards | A separate product, or a third-party CRM |
| Contact-centre reporting | Service level, speed of answer, occupancy, interval staffing, AI containment | Ticket and SLA reporting; voice metrics depend on Talk or the phone vendor |
| Pricing shape | $99–$199 per seat, three published tiers, no platform fee — telephony, tickets, and Signal included | Per-agent tiers, plus voice and AI add-ons; CRM licensed elsewhere |