| Core focus | CRM and contact centre on one account book | Business phone and UCaaS; contact-centre licensing for queues |
| System of record | One account book: pipeline, email, voice, SMS, tickets, reporting | The phone system; CRM and tickets are separate purchases joined by CTI |
| Context on ring | Dossier, deal stage, risk score, and latest AI briefing — natively | CRM pop through an integration; fidelity depends on the connector |
| Tickets & SLA | Native queues, email-to-ticket, SLA tracking, triage hints | Not a helpdesk — pair with a separate ticketing vendor |
| Account intelligence | Dossiers, live "why now" intel, Deep Research briefs, at-risk register, analytics | Not in scope |
| AI | Signal copilot plus AI voice agents with CRM-aware greeting and warm handoff | AI receptionist and conversation analytics on the telephony layer |
| Telephony scale | Built for SMB–100+ seat blended sales and service teams | Carrier-grade global PSTN and large-enterprise UCaaS — a genuine strength |
| Pricing shape | $99–$199 per seat, three published tiers, no platform fee — telephony, tickets, and Signal included | Per-user UCaaS tier plus separate contact-centre licensing; CRM and helpdesk billed elsewhere |